Partnering to Navigate Challenges and
Make Confident Decisions

Winning Strategy is a dedicated consulting partner that specializes in helping you achieve your goals and make informed decisions, even in the most challenging environments. With our blend of insightful analysis, extensive knowledge, and proven experience, we provide our partners with a comprehensive understanding of complex issues.
In Winning Strategy, we recognize the importance of navigating complex landscapes with confidence and precision. Our firm is committed to equipping you with the strategic insights and actionable recommendations necessary to overcome obstacles and seize opportunities effectively.
By leveraging our expertise, you gain a competitive edge and clarity in your decision-making process. Winning Strategy as your strategic ally will empower you to navigate uncertainty with confidence and achieve success in your endeavors.
Our collaborative approach ensures that you are not only supported with tailored strategies and expert guidance but also empowered to anticipate risks and capitalize on emerging opportunities. By combining deep industry knowledge, real-time data analysis, and forward-thinking solutions, we help you build resilience and agility in a complex and rapidly changing environment.
Strategic Insights and Regional Expertise
CEO of Winning Strategy - Michel Zubenica
Michel graduated in International Relations from the Faculty of Political Sciences at the University of Belgrade. As one of the co-founders of the Center for International Public Policy, he served as the Executive Director for several years, leading projects in collaboration with political organizations, government institutions, foreign embassies, and the private sector.
He further honed his expertise through a one-year program at the Forum for Diplomacy and International Relations at the Faculty of Law, University of Belgrade, and the Young Leaders Academy of the Konrad Adenauer Foundation.
Parallel to his academic career, Michel built a career as a political analyst, becoming a well-known and respected commentator on political and social developments in the Western Balkans, Europe, and beyond. His insightful analyses are regularly featured in media outlets across the region.
As a committed advocate for sustainability, Michel co-founded Biocircle Tech, a startup focused on green technologies. Under his leadership, the company won first place in the prestigious Climate Launchpad 2019 competition for the best greenbusiness idea in Serbia.
Throughout his journey, Michel has provided strategic consulting to companies, political organizations, and media ventures, contributing his expertise to a wide range of successful projects at the intersection of politics, business, and social development.
Navigating the Rapidly Evolving World
Stay Ahead with Winning Strategy
- In today’s fast-paced world, change is the only constant. The pace of change is unprecedented, and it’s imperative that we understand the direction in which it’s headed.
• We are currently facing a multitude of challenges and threats in an increasingly unstable global landscape. From escalating conflicts and geopolitical tensions to economic uncertainties, energy challenges, and the pressing issue of climate change, alongside the transformative impact of artificial intelligence, the dynamics of our world are constantly shifting.
• Successfully navigating the complexities of the 21st century requires a deep understanding of our environment. At Winning Strategy, we specialize in providing our partners with the insights and innovative solutions they need to not only navigate these challenges but also to anticipate them and stay ahead of the curve. Through rigorous research and forward-thinking strategies, we empower our partners to adapt to change, seize opportunities, and thrive in an ever-evolving landscape.
Specialists for the Region of Southeast Europe
At Winning Strategy, we are particularly dedicated to the Southeastern Europe region, which holds significant interest for us. This area is of great strategic importance, situated at the crossroads of routes frequented by all major players in the global political and economic system. Southeastern Europe also boasts substantial potential, alongside its diversity and